1/3 funding approved cc @fartunov @daniel-ospina
Thank you for the report!
I did a bit of a purge in TG (attaching why it’s needed). It would be great if someone from the guild with moderator rights can remove the “deleted accounts” monthly
Can you please elaborate what was the purpose and audience for the questionnaires (the expected response is a link to the guild notion where this information lives)
Can you please also link the weeklies
Hi @fartunov ,
Thank you for your message. We have just started to build out processes and procedures for each growth channel and deliverable, and I have added your suggestion to remove deleted accounts monthly.
The 2 audiences we had intended to communicate with for questionnaires were DAO builders and our community and social media followers in general. Unfortunately, while the first few surveys that were made had one of these 2 target groups in mind, no process was followed, thus the results were sub-par and we only published 2, including the language survey, and the number of respondents was not statistically relevant. We have since developed a process to follow and we expect to have some better refined surveys out this month. Here is the link to the notion page we have for surveys - Notion – The all-in-one workspace for your notes, tasks, wikis, and databases.
What are you referring to by a link to the weeklies, do you mean our weekly meetings? If so, all agendas and minutes are kept here - Notion – The all-in-one workspace for your notes, tasks, wikis, and databases.
Best regards,
Fintan.
Thanks!
By weeklies I mean the newsletters.
2/3 approved
Season 1 Reporting - June 2022
@daniel-ospina @lee0007 @fartunov
Deliverables:
- Moderated AN DAO Telegram, Reddit and Twitter channels and promoted the Aragon Association Twitter channel
- Increased media channel followers by:
- AragonDAO Twitter 497 (1st June) to 574 (30th June)
- AragonProject Twitter 103,000 (1st June) to 103,326 (30th June)
- Reddit 3,677 (1st June) to 3,711 (30th June), though we are averaging 800 page views per week
- Telegram 2,846 (1st June) to 2,699 (30th June), with approximately 300 followers deleted, 153 new followers
- All metrics figures - https://docs.google.com/spreadsheets/d/1dp4aOlq4gJusg5bwhgaHfOGC2oeZsNfhLEZ-SKrOTN0/edit#gid=0 1
- Published 2 weekly Growth Team newsletters, see links here - Notion – The all-in-one workspace for your notes, tasks, wikis, and databases. . Collaborating with the Comms team and first joint newsletter, the Aragon Eagle, will be published tomorrow, 1st July, on substack. Metrics will be available in end of season report
- First draft of Growth Team Communications Document under review with Comms team - Notion – The all-in-one workspace for your notes, tasks, wikis, and databases.
- Developed and promoted 1 survey on behalf of dGov over a 2 week period. Survey and results available here, analysis in process with Fabs Notion – The all-in-one workspace for your notes, tasks, wikis, and databases.
- Promoted events: AN DAO weekly AMA events, community welcome calls, Self-care with Fabs, Gravity Conflict workshops and open spaces
- Currently running our first Twitter Thread contest, with plans to run 2 further contests in July using Layer3
- Development of team processes ongoing, Reddit and Telegram workflow pages here - Notion – The all-in-one workspace for your notes, tasks, wikis, and databases. Notion – The all-in-one workspace for your notes, tasks, wikis, and databases. , Twitter to be completed in July
- Held weekly meetings with moderators/contributors to align and coordinate topics of the week for promotion and discuss moderator best practices. All meeting agendas and minutes available here - Notion – The all-in-one workspace for your notes, tasks, wikis, and databases.
- Coordinated with AN DAO Ops guild, onboarding, finance and dtech
- Coordinating with Association Comms team 2 times a week, helping develop processes and procedures in preparation of Comms joining AN DAO
- Contributor change: N8#1653, left without notice on the 20th June. Bounty to help moderate Reddit for the remainder of the season was posted to DeWork and offered to Chidi#5925
Funding Request Total ($12,055)
- Amount for core contributors ($10,000)
- Coordinape Circle ($1,655)
- Bounties ($400)
- USDC 90%
- ANT 10%
@MathiasAragon I did not receive a notification for @lee0007 tags used here or on the umbrella post both posted by @fmurphy, maybe just a glitch?
Now worried I might be missing multiple notifications?
Only picked these up via mobile which shows the latest topics and saw unread messages under ESD proposals
These tags should be showing at the top of notifications is it just me @daniel-ospina @fartunov or is there like a time delay on notifications? ESD have KPI for response times, sans notifications when tagged it would be hard to deliver on those.
approved 2/3
Thank you @fmurphy for this report.
While I appreciate all the work the team is doing it is necessary to challenge some aspects to avoid complacency. It seems like the report is “list everything we spent time on”, as opposed to focusing on the impact we brought. Namely:
What does moderating Twitter mean?
Are you stating the growth in the Twitter following of the Aragon Project account (managed by the AA growth team) is attributed to the guild instead?
Is this being discontinued in light of the Eagle? If this is to be continued, please coordinate with AA growth team. Not sure who the intended audience is, but as an active network contributor I find this very diluted. The cross-guild tldr table is a much better place to stay up to speed in terms of information structure
Not a deliverable, this is what you do to ship deliverables
Hey @fartunov ,
Sorry for the delay in replying, I have not been paying enough attention to the Forum which I need to get better at.
By Twitter moderation I mean replying to comments to our tweets where necessary, answering private messages and notifications which are starting to increase to about 1-3 a day. We are also adding channel outreach to moderator duties which we have started over the past 2 weeks, reaching out to similar community channels.
I am by no means attributing growth in the AragonProject account to Growth, and if you feel including it in my EOM report gives that impression, I will remove it. The reason I added it is because we are planning on repurposing the AragonDAO twitter account in S02 to focus on governance topics, proposals, voting and DAO guild updates and are working with Comms on a process to share responsibilities.
The Growth Team newsletter has been discontinued and the Eagle is being co-authored by 2 Growth Team contributors (Lucas and Ellis) and Samantha. I have suggested a link to the cross-guild TLDR be included in the Eagle for next week.
Understood re coordination meetings not being deliverables, I will leave this out of future EOM reports.
Thanks for your comments and suggestions.
Thank you for the added context - it is much appreciated!
While it has passed already for the record 3/3.
Growth Team End of Season 1 Report
@lee0007 @fartunov @daniel-ospina
Initial Funding Total: $55,000
Core Contributors: $46,000
Bounty Funding: $4,500
Coordinape: $4,500
Final Expenditure Total:
Core Contributors: $34,500
Bounty Funding: $5,400 ($3,000 pending funding request, will process before 15th Aug once deliverables are received)
Coordinape: $4,500
Original Deliverables
- Establish monthly posting calendar - Completed - 25th July 2022
- Create Social Media Communications Manual - Completed - 1st June 2022 (9+) Growth Team Communication Guidelines (notion.so)
- Bi-Weekly Articles posted on all channels - In Progress - Last article content bounties submissions due by 15th August 2022
- Monthly Rotation of Moderators - Completed - 1st July 2022 Growth Team Task Board - Google Sheets
- Bi-weekly Surveys and Contests - Completed - 31st July 2022
- Quantitative Channel Growth Deliverables - Completed - 31st July 2022 Growth Team S1 Reporting Metrics - Google Sheets
Additional Deliverables
- Social Media Channel Workflows - Completed - 25th July 2022 Notion – The all-in-one workspace for your notes, tasks, wikis, and databases.
Deliverables Not Executed
- Attract Intermediate Builders, coordinate campaign with AA/AN DAO - Short 3 month season with new team did not provide sufficient time to plan such a campaign. Team assisted with promoting other campaigns ie. DAO Experts, AMA’s, dGov
Bounties
- 1st content bounty articles x3 - Completed - 5th June 2022 $1200
- Layer3 Contests x3 - Completed - 31st July 2022 $450
- DAO Tooling and Education Survey Bounty - In Progress - 15th August 2022 $600
- 2nd content bounty articles x3 - In Progress - Due for completion 15th August $2400
- Reddit Moderating bounty - Completed - 25th July 2022 $750
Thank you to everyone involved, especially the Growth team core contributors for your efforts and dedication during the season, it has been a pleasure working with you all. Finally, thank you to all members of the ESD for your support throughout the season, particularly Renee for your invaluable advice. I am available for any questions and am able to provide any additional details that may be requested.
@fmurphy your caring, supportive and endearing (maybe the accent) leadership empowered a great team of contributors S1. I am sorry that you have faced reducing the growth teams contributor numbers and I am proud of you for the pivot to join Community. As the only S1 proposal author that sought input from the ESD I thank you for making my job easier. Communication, can not be underrated in a DAO. I also understand that at S1 proposal time we were advised of S1 Aragon App Launch, so the one deliverable that was not completed was to be expected, as we do not yet have an app to attract intermediate builders.
1/3 Approve cc @Ricktik6
Side question - every time I check the TG channel it is all noise, no signal. To clarify, the only meaningful messages in there are the ones put up by the guild. I am sure my 10 min per day are not a representative sample.
To understand if it makes sense to keep maintaining that communication channel could the guild please share their perspective of the value of Telegram - has anything useful transpired in there in your perspective, or should we just focus more on Discord and unwind TG?
Hi @fartunov , through the amplification of AN DAO news, events, governance updates, contests and answering follower questions, we have been steadily growing the channel throughout S01.
With that organic growth we have more people being referred to Discord, more people inquiring about jobs, including developers and lots of partnership requests, though most to-date have been from exchanges looking to list ANT. I agree that there has been noise, though the team have done a great job reducing this and clearing spam messages quickly. We also hope to foster more natural conversations about DAO’s and encourage followers to engage more this season.
Thus I feel there is value in continuing to moderate this channel, though we are open to any suggestions on how we can improve the value to Aragon?
Thanks.
Thank you! You see potential there, and I trust your judgment - sounds reasonable to give it another season and see if it’s worth maintaining. Do you have ideas around what would be a benchmark outcome to validate the hypotheses - e.g. integrations/partnerships built, DAOs built, leads hired, proposals launched?
To a certain extent maintaining some platforms creates first glance legitimacy and protection.
@fmurphy how many hours are dedicated per week to tg?
Would like to see some benchmarks if we are trying to actually grow the tg vs. maintain it.