Growth Team Proposal

Thank you!
2/3 apprived

3/3 :slight_smile:

Season 1 Reporting - May 2022

@daniel-ospina @lee0007 @fartunov

Deliverables:

  • Moderated AN DAO Telegram, Reddit and Twitter channels and promoted the Aragon Association Twitter channel
  • Increased media channel followers by:
  • Published 3 weekly newsletters
  • First draft of Growth Team Communications Document completed - https://www.notion.so/Growth-Team-Communication-Guidelines-0baf6aad357e4c84b55877abcd37509e
  • Conducted 2 surveys. Insufficient respondents to gain any value from these, team is in the process of adjusting our approach to improve results of future surveys
  • Promoted AN DAO AMA events, new joiner calls, Self-care with Fabs and Gravity training
  • Completed 3 content bounties, 2 articles have been received and are to be posted on the Aragon Blog, shared on social media channels and discord learning library
  • Held weekly meeting with moderators/contributors to align and coordinate topics of the week for promotion and discuss moderator best practices. All meeting agendas and minutes available here - https://www.notion.so/aragonorg/Media-Mods-Agenda-and-Meeting-Minute-26858066ec0f4aef9940644acd8a074b
  • Coordinated with AN DAO Ops guild, onboarding, finance and dtech
  • Contacts made with AA Comms team, all have attended Growth Team meetings and we expect to increase cooperation as they complete their strategic planning
  • Contributor change, Marta#5096 will be leaving the team from today, and will be replaced with a new contributor, ST9#8598, who joins the team with 10 years marketing agency experience.

Funding Request Total ($14,250)

  • Amount for core contributors ($11,500)
  • Coordinape Circle ($1,950)
  • Bounties ($800)
  • USDC 90%
  • ANT 10%

https://docs.google.com/spreadsheets/d/1wPbgYGoCbojfmQH1-FNdSr4ysCgfQ_Gf9VNWwWWP-BE/edit?usp=sharing

Coordinape Circle Breakdown - https://docs.google.com/spreadsheets/d/1wPbgYGoCbojfmQH1-FNdSr4ysCgfQ_Gf9VNWwWWP-BE/edit?usp=sharing

Great work growth team! Excited to see this team evolve the strategic alignment with AA and have new team members join. I understand the reporting on quantitative deliverables and routine.

Can you report please the status of the following Impact deliverables as I can not identify these in the report

  • Efficient Team: Establish a monthly posting calendar by the 1st of each month to guide routine activity
  • Team Development: Monthly rotation of social moderators

Can you link surveys (2) and to a few (3) different examples of how these are shared/promoted.

Well constructed surveys can deliver significant insight. I wonder if engagement may improve by reducing the frequency of new surveys and extending the timeline to promote and capture responses (one per month)

And while I recognise the proposal for surveys was intented to “better connect with potential developers” is this the right approach for DAO devs? How do we know if we are reaching the target audience?

Given clear need for growth and performance insight across multiple guilds can i ask growth to coordinate with the data insights crew cc @Fabs to in the develoment of surveys/questions that support their data collection needs

Hi @lee0007,

Thank you for your feedback and encouragement. Regarding the two deliverables you asked about:

Here are the links to the 2 surveys completed to date (the first one you had already commented)

Both were sent out as part of the newsletter, as well as being posted separately on Twitter, Reddit and Telegram. One issue may have been that these have often been posted along with a number of other posts (reducing visibility), and not frequently enough. Posting them for longer time periods as you suggested could help, as will data insights so we can measure what is working and what’s not, which has been lacking to date.

I agree with a clear need for performance insights and @fabs and I have already been discussing how to start getting access to data. Our first step will be getting the newsletter posted on the Aragon website, we can send the links out on media channels and on discord as we have been doing, but will give us viewing data. I am also meeting with Jessica from AA Comms tomorrow to plan closer alignment between Growth and Comms as they prepare to join the DAO. She has been working on Communications Strategy, which should give some additional guidance in reaching our target audience.

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1/3 funding approved cc @fartunov @daniel-ospina

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Thank you for the report!

I did a bit of a purge in TG (attaching why it’s needed). It would be great if someone from the guild with moderator rights can remove the “deleted accounts” monthly

Can you please elaborate what was the purpose and audience for the questionnaires (the expected response is a link to the guild notion where this information lives)

Can you please also link the weeklies

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Hi @fartunov ,

Thank you for your message. We have just started to build out processes and procedures for each growth channel and deliverable, and I have added your suggestion to remove deleted accounts monthly.

The 2 audiences we had intended to communicate with for questionnaires were DAO builders and our community and social media followers in general. Unfortunately, while the first few surveys that were made had one of these 2 target groups in mind, no process was followed, thus the results were sub-par and we only published 2, including the language survey, and the number of respondents was not statistically relevant. We have since developed a process to follow and we expect to have some better refined surveys out this month. Here is the link to the notion page we have for surveys - Notion – The all-in-one workspace for your notes, tasks, wikis, and databases.

What are you referring to by a link to the weeklies, do you mean our weekly meetings? If so, all agendas and minutes are kept here - Notion – The all-in-one workspace for your notes, tasks, wikis, and databases.

Best regards,

Fintan.

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Thanks!

By weeklies I mean the newsletters.

2/3 approved

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Season 1 Reporting - June 2022

@daniel-ospina @lee0007 @fartunov

Deliverables:

Funding Request Total ($12,055)

  • Amount for core contributors ($10,000)
  • Coordinape Circle ($1,655)
  • Bounties ($400)
  • USDC 90%
  • ANT 10%
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Great work growth team 1/3 approved cc @Ricktik6

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@MathiasAragon I did not receive a notification for @lee0007 tags used here or on the umbrella post both posted by @fmurphy, maybe just a glitch?

Now worried I might be missing multiple notifications?

Only picked these up via mobile which shows the latest topics and saw unread messages under ESD proposals

These tags should be showing at the top of notifications is it just me @daniel-ospina @fartunov or is there like a time delay on notifications? ESD have KPI for response times, sans notifications when tagged it would be hard to deliver on those.

Thank you @lee0007

approved 2/3 :slight_smile:

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Thank you @fmurphy for this report.

While I appreciate all the work the team is doing it is necessary to challenge some aspects to avoid complacency. It seems like the report is “list everything we spent time on”, as opposed to focusing on the impact we brought. Namely:

What does moderating Twitter mean?

Are you stating the growth in the Twitter following of the Aragon Project account (managed by the AA growth team) is attributed to the guild instead?

Is this being discontinued in light of the Eagle? If this is to be continued, please coordinate with AA growth team. Not sure who the intended audience is, but as an active network contributor I find this very diluted. The cross-guild tldr table is a much better place to stay up to speed in terms of information structure

Not a deliverable, this is what you do to ship deliverables

Hey @fartunov ,

Sorry for the delay in replying, I have not been paying enough attention to the Forum which I need to get better at.

By Twitter moderation I mean replying to comments to our tweets where necessary, answering private messages and notifications which are starting to increase to about 1-3 a day. We are also adding channel outreach to moderator duties which we have started over the past 2 weeks, reaching out to similar community channels.

I am by no means attributing growth in the AragonProject account to Growth, and if you feel including it in my EOM report gives that impression, I will remove it. The reason I added it is because we are planning on repurposing the AragonDAO twitter account in S02 to focus on governance topics, proposals, voting and DAO guild updates and are working with Comms on a process to share responsibilities.

The Growth Team newsletter has been discontinued and the Eagle is being co-authored by 2 Growth Team contributors (Lucas and Ellis) and Samantha. I have suggested a link to the cross-guild TLDR be included in the Eagle for next week.

Understood re coordination meetings not being deliverables, I will leave this out of future EOM reports.

Thanks for your comments and suggestions.

Thank you for the added context - it is much appreciated!
While it has passed already for the record 3/3.

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Growth Team End of Season 1 Report

@lee0007 @fartunov @daniel-ospina

Initial Funding Total: $55,000

Core Contributors: $46,000

Bounty Funding: $4,500

Coordinape: $4,500

Final Expenditure Total:

Core Contributors: $34,500

Bounty Funding: $5,400 ($3,000 pending funding request, will process before 15th Aug once deliverables are received)

Coordinape: $4,500

Original Deliverables

Additional Deliverables

Deliverables Not Executed

  • Attract Intermediate Builders, coordinate campaign with AA/AN DAO - Short 3 month season with new team did not provide sufficient time to plan such a campaign. Team assisted with promoting other campaigns ie. DAO Experts, AMA’s, dGov

Bounties

  • 1st content bounty articles x3 - Completed - 5th June 2022 $1200
  • Layer3 Contests x3 - Completed - 31st July 2022 $450
  • DAO Tooling and Education Survey Bounty - In Progress - 15th August 2022 $600
  • 2nd content bounty articles x3 - In Progress - Due for completion 15th August $2400
  • Reddit Moderating bounty - Completed - 25th July 2022 $750

Thank you to everyone involved, especially the Growth team core contributors for your efforts and dedication during the season, it has been a pleasure working with you all. Finally, thank you to all members of the ESD for your support throughout the season, particularly Renee for your invaluable advice. I am available for any questions and am able to provide any additional details that may be requested.

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@fmurphy your caring, supportive and endearing (maybe the accent) leadership empowered a great team of contributors S1. I am sorry that you have faced reducing the growth teams contributor numbers and I am proud of you for the pivot to join Community. As the only S1 proposal author that sought input from the ESD I thank you for making my job easier. Communication, can not be underrated in a DAO. I also understand that at S1 proposal time we were advised of S1 Aragon App Launch, so the one deliverable that was not completed was to be expected, as we do not yet have an app to attract intermediate builders.

1/3 Approve cc @Ricktik6

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Thanks mate! 2/3 approved cc @Ricktik6

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