This is a proposal for Aragon to become a sponsor of the GM bus for $10,000 in USDC. GM bus is spreading the decentralization ethos to real life communities, sharing the liberating potential that DAO’s bring & evolving the crypto narrative. As a leading player in the DAO ecosystem, Aragon requires a strong presence at the most relevant web3 events.
By partnering with the GM bus, Aragon is continuously visible at some of the most visited IRL events. Thereby raising awareness among potential community members and future DAO adopters, paving the way for a collaborative DAO engagement.
The GM bus aims to align with key figures in the space that are creating a starting point for new users in the web3 ecosystem (Bankless DAO Podcast, Gitcoin’s Green Pill book series, etc.), as well as players in the NFT space, education programs, and last but not least DAOs. As one of the prominent brands in the DAO ecosystem, Aragon will benefit from a seasonal sponsorship with GM bus.
The goal of the bus is to inspire people by the possibilities of web3 and by visiting these events in real life, it provides the opportunity to connect with value-aligned communities.
Furthermore, all sponsors will get a say in where the bus will go. It is possible to stack these voting rights up per season to increase your influence, in order to make sure that the bus goes to your desired events.
By becoming a partner in S2, Aragon would be added to a renowned list of web3 ecosystem sponsors from S1, such as Gitcoin, Bankless, and MetaCartel. During S1, the bus already attended Mcon, which is one of the most popular conferences in the space (track the bus here).
As we all know, it is quite overwhelming to join a new community / ecosystem. As more and more people are joining the web3 ecosystem, education and guidance is a relevant factor. By connecting directly with new communities during events, it is easier to create awareness and visibility of the key players (like Aragon) in the space.
As a sponsor of the GM bus, Aragon has the opportunity to say where the bus should go (once per season) and therefore has an option to provide a stage for itself. In this way, Aragon benefits to broaden its reach by collaborating with other web3 projects (bus sponsors) and thereby sets an example of the collaborative web3 spirit. Furthermore, Aragon will have brand exposure on the bus in perpetuity, as the logo will be minted on the bus and will remain for the coming seasons.
Sponsoring the GM bus has the limitation of intangible results. There will be more exposure to the Aragon brand, yet it will be hard to measure what the return from the sponsorship will be (as brand exposure is hard to measure). The aforementioned risk is mitigated for Aragon as this is a shared initiative of the web3 community (symbolic for the web3 ecosystem), so all costs will be shared by multiple sponsors.
There is a risk of sponsoring the GM Bus, yet the initiative is not receiving the total requested budget. However, Season 2 can still take off if there is a reduced budget, as this only will result in a reduced tour. To mitigate this risk further, Aragon will send the funds, if this proposal passes and when GM Bus has a total commitment of $20,000 from other sponsors for S2.
Lastly, Aragon could also fail to utilize the opportunities created by this initiative (e.g. by not choosing an event and or not sending an representative). However, this can be mitigated by the support of the Growth team as they will make reasonable efforts to take full advantage of these opportunities.
- Creative director and artist at DAOpunk & Bankless DAO
- Founder of Buy Back Our Attention - Media spaces for public good
- Global event curator & Chief Operations at MetaCartel
- Focused on regenerative local economies
- Advertising Producer at Creative Cantina
- Passionate about transforming the ad industry into positive sum game
- Lead artist and creator of DAOpunks
- Meme lord at Bankless DAO
In order to fund the S2 on site activities that the GM Bus facilitates, GM bus is requesting $10,000 from Aragon of a total budget of $74,340.
The bus will be on the road from February - Sept 2023 across the USA (unless other continents are requested by our sponsors )
Total S2 Budget breakdown
- $25,000 - Human operations and event staffing
- $20,000 - Van maintenance, summer prep and mileage charge (8 months x $2500 per month)
- $12,500 - New wrap including sponsor logos and updated design
- $8,000 - Podcast studio rental for event
- $3840 - Diesel fuel at current price
- $3000 - Supplies including paint pens, flyers, graphic design, and stickers
- $2000 - Production of Season 2 shirts
As such $10,000 USDC is requested to this address: eth:0x4E547Ac6695F41F79b7e34c66b5ea54E5768Ba43