Educational Awareness Campaign in India | Finstreet X Aragon
Aragon Educational Awareness Campaign
Finstreet is India’s First Crypto & Blockchain Education Platform. Our platform acts as an easily accessible medium, an onboarding solution for a generic audience to learn about the easy access to DeFi Networks, platforms & crypto exchange
India is one of the fastest growing countries in terms of Crypto adoption. We are seeing a massive surge of users and crypto enthusiasts participating, onto DeFi protocols, use DeFi Network & DeFi earning platforms. This makes it the perfect time to direct these interests within the community. Our goal is to create an Educational video series aimed to create awareness about the Aragon platform and its ecosystem within the Indian and southeast asian community. This is how Finstreet will implement it:
- Introducing Aragon to the potential new users and developers educating them about the Aragon. India has one of the highest crypto adoption rates which makes this a great opportunity for organic growth. Our campaign will introduce and bring more users, developers and projects from the Indian Crypto community onto Aragon.
- Organizing dedicated sessions & webinars to attract developers onto Aragon.
- Educate people about the Aragon features with the use cases e.g. Arogan App, token(ANT), DAO and more.
- To increase participation onto the DAO, Ecosystem, Community and more
- Detailed info about the Aragon Ecosystem apps, token, Developer portal and Career oppurtunity.
- Information on the Aragon’s foundation like how its battle-tested, open source, Manifesto-based.
- Create Brand awareness among the Indian crypto community.
- Detailed introduction of the Aragon.
- Regular coverage on any new feature launch on Aragon.
- Help in creating strong brand recall value amongst the DeFi and crypto community.
- Rank Aragon videos organically on YouTube using both long-tail and short-tail keywords to reflect the campaign in global searches and keywords, below are some keywords based on our implemented strategies for which we brought results on YouTube’s first page for our partners:
- Top Ecosystems in Crypto
- Tether Explained in Hindi
- WazirX Review
- Derivative exchanges in India
- Best decentralized exchanges in crypto
- Best Crypto exchanges in India
- Best Crypto app in India & many more
- Top Blockchain Projects India
- Top Blockchain Projects in Crypto
Similar traction we aim to bring towards the Aragon with our campaign videos & dedicated sessions organically.
Proposer Background :
Finstreet is India’s First Blockchain & Crypto Education Institute. We have been on a journey to onboard Blockchain users & crypto enthusiasts to Web3.0 space and help people initiate their journey in Crypto with easy to understand educational videos.
Channels for distribution:
More than 2.1 Million + people in the crypto and blockchain interested community.
YouTube 75K subscribers | Finstreet - YouTube
DailyHunt Josh 1.4 million+ followers | Josh - India’s own short video app
Finstreet website | 60K+ registered users
- 2.1M+ followers altogether
- 17 million-plus monthly views on all platforms
- 4.3 million impressions per month on YouTube
- Verified profiles on all the short video platforms
- 20% month on month growth
- We are the Biggest Crypto niche influencer providing educational content in Hindi and English
- Targeting niche Indian audience
Mandates of Aragon Educational Awareness Campaign
The purpose is to increase growth and awareness about Aragon & the features of the products in the ecosystem to the Indian crypto community: Onboarding DAOs, developers and users in the platform and creating educational awareness about the advantages & unique features of Aragon’s products. Cultivating a connection of the Indian community with the project. Through our campaign we would like to bring users, Developers and project base and traction towards the Aragon.
To meet our purpose, we will focus actively to increase brand visibility through cross channel quality content creation and distribution along with webinar meetup sessions amongst DeFi users.
Aragon Video Series will include the following video format:
- Daily Crypto News
- Review videos
- Interviews with core committee members
- New updates videos
- Explainers on the best use cases .
- Tutorials & use cases videos
- Webinar sessions amongst potential users, developers and top web3 communities.
Aragon Webinar Meet-ups:
Developers Meet-ups in top web3 communities & coding clubs to onboard potential users onto Aragon.
Project Implementation Plan
Finstreet is offering the following to kick start its campaign for Aragon:
- 5 Product Explainer & Tutorial Videos for Aragon App, DAO and explaining the History and Background of Aragon. Detailed Tutorials on Aragon OSx, developer Portal and more.
- Product Review Video showing all the advantages & merits of Aragon Ecosystem over other platforms such as How Onchain is permissionless, decentralized, Trustless, Transparent and more.
- Review on ANT and how to launch your own DAO using the platform
- 5 Dedicated news updates (Biweekly basis)
- News Banners for 1 month in all the videos with best use cases (approx in 100+ videos on Finstreet channel)
- 5 engaging themed short videos each posted on all platforms (5*4 = 20 videos) to create awareness around Aragon (alternate days of a week).
- Webinar meet-ups in top Web3 communities & Technical clubs connecting interested developers and users with Aragon & telling them the benefits of getting on boarded on Aragon.
Value To Aragon
We definitely believe & looking to create a long-term asset for Aragon through our educational campaigns.
- Keeping the vision in mind of creating regular narrative via campaign & providing the quality information around Aragon to motivate the masses is our main goal.
- The content created can be used as helping videos to get through for the users who want to use Aragon and upcoming ecosystem projects.
- Key KPIs to be achieved with the campaign: 12 million views on content related to Aragon and 25 million+ impressions of the entire campaign.
- To attract 2000+ developers on the Aragon . To attract potential users on Aragon Ecosystem.
- To bring an active user base on Aragon, increase the active transactions platform.
Campaign + Webinar Scheduling Process
The Aragon community members will be given a content calendar within a week of confirmation of the campaign. The date and Time of each video will be mentioned and the community members will be notified 1.5 weeks before theWebinar sessions, to finalize speakers from the Aragon community members and feasibility of time and date.
- We want to start our campaign by creating a buzz around the use cases of Aragon through short videos on our short video platforms to reach a broader demographic.
- After the publication of 2 short Videos, we will start our YouTube campaign with Product 2 Tutorial videos. After which we conduct our 1st Webinar session.
- After the completion of the 1st Webinar, we will be posting 1 Review Video, Final Product Tutorial Video and 2 short videos, before we conduct the 2nd Webinar.
- Finally, we will complete the campaign with 1 Ranking video and 1 Short Video.
The campaign will be 2.5 - 3 Months long.
Budget: We are looking for a total grant of $6.5k
Milestone 1: Our request is 3k at the start of the process.
Milestone 2: Next tranche of 3.5k after 3 tutorials + reviews on the platforms, 4 short videos are published on respective platforms and 1 webinar session with DAOs, Developers & Users.
We are Aiming for the campaign to last 3 Months.
Funds from the grant will be used in the following activities:
A) Cost of the following activities:
- Research of the content
- Designing the creatives
- Content architecture
- Video Content Production
- Quality Assurance
- Quarterly reports
B) Setup cost
- Monthly Infrastructure cost.
- Miscellaneous operational expenses.
Results of our recent collaborations:
- We were able to garner more than 7800+ active users & 25 million+ impressions for WazirX in the last 6 months.
- We are able to get 3800+ signups over Huobi Global with our campaign in just 3 months.
Here are the links :
Along with this, we have partnered with AAVE, Polygon(Matic), Near Protocol, Algorand, FIRO, Balancer, Bancor, Zcash, Huobi Global, Deribit & more such projects.
You can take a look at our Linktree. You can see our work that we have done previously.
We have been announced as Official Educational Partner of platforms like: Algorand, NEAR Protocol, Firo and official community supporter of Polygon and Chainlink.
Take a look at our work, links to our social media channels are all mentioned here:
The track of all the content will be updated regularly for the team in the content calendar (excel sheet), that we will be sharing before starting the campaign.